Problem: Spread awareness of Sift Gluten Free Bakery throughout the Minneapolis and St. Paul.
Insight: No one likes being restricted, especially when it comes to food.
Project: Rebrand Sift to have more of a presence in the gluten and baked goods markets. Everyone should be able to have a treat and feel normal, regardless of food allergies or choice of diet. In a sea of ill-tasting gluten free food, Sift is the taste you’ve been waiting to find.
AD - Kara Hanson CW - Collin Jones