Problem: Reebok currently owns the CrossFit market. Nike aims to enter the playing field with the introduction of the MetCon 1.
Insight: We often rely on what is familiar to us.
Project: This campaign is to spread awareness of the new Nike MetCon 1 shoe. As Nike’s first shoe to enter the CrossFit market, the MetCon 1 is destined to be the chosen shoe among athletes. The shoe features much of the same traits as its counterpart, the Reebok Nano series. However, brand loyalty is sure to trump the competition. This shoe is The One you’ve been waiting for.
AD/CW - Eric Strack