Problem: People are far too concerned with using their phones while operating an automobile.
Insight: Sometimes people need to be shocked into changing their behavior.
Project: Create a YouTube pre roll that captures the audience quickly and emotionally with captivating content. The premise of the campaign is to spread awareness about the harmful effects of texting and driving, while presenting the material in the voice of the brand, Jeep.
AD - John Andrew Spinnenweber CW - Alex Molinos